Hyundai Motor is set to launch the fully revamped Nexo SUV in South Korea, aiming to drive the global transition to hydrogen mobility. Despite improved performance and efficiency, market conditions show declining demand for fuel cell electric vehicles due to structural challenges, limited charging access, and high hydrogen fuel prices. Hyundai Motor Group is committed to strengthening its momentum in hydrogen mobility efforts, integrating its fuel cell business and establishing partnerships. However, experts highlight the need to overcome challenges like high costs, hydrogen generation, and storage issues before fuel cell vehicles can become profitable and truly eco-friendly.