Aviation is a significant contributor to global CO2 emissions, driving the need for decarbonization in the sector. Sustainable Aviation Fuel (SAF) is highlighted as a practical solution for reducing aviation emissions, boasting the potential to cut greenhouse gas emissions significantly. SAF, made from renewable waste materials, is positioned as a scalable option that can be seamlessly integrated into existing aircraft without infrastructure modifications. The UK has taken steps to support SAF adoption, setting mandates and increasing investment in production. However, global uptake of SAF remains slow. To debunk common myths hindering SAF adoption, Pippa Ganderton of ATPI Halo addresses misconceptions. These include the beliefs that SAF is complex, not businesses' responsibility, hard to source credibly, and too expensive. Businesses are encouraged to understand the direct emission reduction impact of SAF and integrate it into sustainability strategies. Corporate buyers are urged to lead in adopting SAF by setting emission reduction targets, incorporating SAF in travel programs, and utilizing carbon measurement tools. Ensuring SAF credibility is vital, with certifications like ISCC providing transparency and legitimacy. Despite current supply limitations, there is enough SAF available to significantly increase adoption and drive market demand. Early investment in SAF is pivotal to accelerating production expansion and price reduction, ultimately advancing industry evolution. While SAF investment requires budgeting, various cost-effective strategies can be integrated into business travel programs. In essence, the article emphasizes the importance of debunking myths surrounding SAF adoption and highlights the positive impact businesses can make by embracing SAF as a key component in their sustainability journey.