Hyundai Construction Equipment (Hyundai CE) is strategically positioning itself in the competitive construction industry by prioritizing technological innovation and expansion of its product range. The company's CEO, Cheol-gon Choi, highlighted the importance of producing smarter products with innovative technology to differentiate from competitors. Hyundai CE is heavily investing in upgrading its facilities to achieve a global manufacturing footprint and enhance technological capabilities. In response to the rise of Chinese manufacturers, Choi emphasized the significance of focusing on quality and productivity to maintain a competitive edge. Furthermore, Hyundai CE is expanding its product range to include compact equipment like mini excavators and loaders, aligning with market trends. The collaboration between Hyundai CE and Develon, the sister company, has resulted in the development of new technologies and products, showcasing a unique synergy within the industry. The company is also exploring alternative power solutions, particularly hydrogen. Hyundai has been working on a hydrogen-powered wheeled excavator, indicating a shift towards sustainable energy sources. However, challenges such as hydrogen delivery remain crucial to overcome. Hyundai is researching hydrogen fuel engines and technology that allows users to switch between energy sources, demonstrating a commitment to sustainable practices and technological advancements in the construction sector.