Roberto Albaladejo, the Global Head of Sustainability Strategy at BBVA, highlighted the potential of green hydrogen in enhancing the competitiveness of Spanish companies. Spain, with its renewable energy abundance and strong industrial clusters, is well-positioned to scale up clean technologies like hydrogen. Albaladejo stressed Spain's leadership in hosting a significant number of renewable hydrogen projects in Europe, receiving substantial financing. The focus on clean energy investments is crucial, with the energy demand expected to double by 2050. BBVA plays a pivotal role in supporting the transition, offering innovative financing solutions and investments in cleantech. The event also discussed Spain's potential to lead in green hydrogen production, emphasizing stable political support and infrastructure development. Spain's efforts in green hydrogen align with Europe's energy transition goals and aim for a carbon-neutral continent by 2050. BBVA is actively involved in initiatives like the European Clean Hydrogen Alliance and financing hydrogen projects to promote sustainable practices and innovation in the energy sector.