As the International Maritime Organization (IMO) finalizes global mandates for maritime decarbonization, Alexander Tancock, CEO of InterContinental Energy, highlights the importance of embracing green e-fuels in the shipping industry. ICE's focus on green hydrogen and ammonia projects aims to deliver cost-competitive e-fuels, with the Western Green Energy Hub in Western Australia standing out as a giga-scale project with significant production capacity. ICE's innovative P2(H₂)Node architecture streamlines production processes, reducing costs and ensuring a sustainable supply chain. The article emphasizes the need for the shipping sector to commit to offtake agreements to support the advancement of green e-fuels. While some progress has been made with shipowners entering agreements and trials, broader industry commitment is necessary to catalyze large-scale production. The role of the Australian government in offering support programs and export frameworks is highlighted as crucial for the success of green e-fuel projects. The article concludes by underscoring the importance of early action in adopting green e-fuels, as regulatory momentum aligns with strategic advantages, offering rewards for those who act early.