Ekona Power, a Canadian startup based in Burnaby, British Columbia, is making significant strides in the field of hydrogen production through methane pyrolysis technology. The company's innovative xCaliber reactor platform converts natural gas into clean hydrogen and solid carbon, offering a cost-effective and sustainable solution that could revolutionize the global market for clean hydrogen. By utilizing combustion to produce hydrogen and solid carbon, Ekona's process eliminates the need for carbon capture and clean electricity, making it highly scalable and deployable wherever natural gas infrastructure exists. This approach not only reduces greenhouse gas emissions compared to conventional methods but also provides cost savings by producing clean hydrogen near the point of consumption. One of Ekona's key advantages lies in the production of turquoise hydrogen, which is projected to compete with grey, blue, and green hydrogen technologies in terms of cost efficiency. The company's focus on valorizing solid carbon as a co-product further enhances its competitiveness in the market, with solid carbon black fetching significant market value. Ekona's strategic approach includes targeting industries such as oil refining, ammonia production, and construction materials for the utilization of solid carbon. The company also envisions expanding into markets requiring high heat, such as cement and steel production, as well as exploring hydrogen/methane blends for power generation. Despite facing economic challenges related to trade policies, Ekona is actively working towards commercializing its xCaliber reactor platform, paving the way for greater adoption of turquoise hydrogen and solid carbon in various industries. The company's commitment to innovation and sustainability positions it as a key player in the evolving landscape of clean energy and cleantech ventures.